Why So Many Adults Hate Their Cell Phones ?

Posted by Faysal in August 29th, 2008

More than a third of mainstream consumers over the age of 30 experience deep frustration associated with their cell phone’s interface according to a study published by Bowen Research. The study indicates a digital divide between people under 30 or over 30 who use standard cell phones, with the under 30 set experiencing problems much less frequently and resolving issues quickly by simply asking a friend how to do it.Even basic features like dialing, speakerphone and using the address book prove difficult and confusing for users 30 and up, a group that number more than 40 million in the United States. Participants in the study, which involved in-depth one-on-one interviews with cell phone users on both sides of the age 30 cell phone divide communicated their frustration in interview after interview, with comments from over 30 users such as:
a. “I never quite know what I’m doing after a year and a half.”
b. “If it’s too complicated, it just really isn’t worth it.”
c. “Not intuitive at all.”
d. “To this day, I don’t know how to check voicemail.”