Samsung Partners with Current Media to Generate Excitement for Samsung Mobile by Engaging Consumers
Samsung Electronics Korea and Current Media have partnered to support the global launch of Samsung Mobile’s innovative, environmentally friendly touch screen phone, “Blue Earth.” Leveraging Current Media’s successful Viewer Created Advertising Messages (VCAM) platform, the “Blue Earth” campaign will invite consumers in the United Kingdom and Italy to produce Samsung Mobile’s next television commercial.
Developing a VCAM for international distribution is a first for both companies and illustrates the growing trend of global marketers engaging consumer segments in multiple countries with consistent messages via interactive campaign platforms. Through its partnership with Current Media, Samsung hopes to harness globally minded creative communities to develop authentic messaging about “Blue Earth” that would appeal to eco-friendly consumers across the world.
The “Blue Earth” VCAM campaign is open for submissions in the United Kingdom and Italy. For more information, please visit www.current.com/groups/samsungmobile
Filed Under: Samsung
About the Author: Faysal Chowdhury, a Civil Engineer at day and an intelligent tech blogger at night. Stationed in Dhaka, Bangladesh he is has been with HotCellularPhone.com since the beginning, dated back to 2008. After receiving his Bachelor’s Degree in 2006, he started working as a Civil Engineer for Bangladesh Water Development Board (BWDB) but his tech savvy mind always kept up with the mobile world and keeping everyone updated as well.
