O2 UK launches world’s first interactive 3D cinema game
O2 today announces the world’s first interactive 3D game which will feature at 20 Vue cinemas across the UK this summer, in conjunction with Pearl and Dean. ‘Asteroid Storm’ will take families on a big-screen adventure that they can control from their seats in the cinema. This is the first time that cinema audiences in the UK will be able to play and control an interactive 3D game. The game is part of O2’s current marketing campaign targeting families with the O2 Joggler and O2 ‘Your Family’ Bolt On. It goes live on 10th July and will sit within Pearl and Dean’s first ever 3D-only movie trailer reel. The game will run ahead of the eagerly awaited family movies, Ice Age 3 3D and G-Force in the summer, followed by Up and Toy Story 3D in the autumn. Over one million families are expected to take part in the 3D game and five million to play the interactive foyer games.
Filed Under: O2
About the Author: Faysal Chowdhury, a Civil Engineer at day and an intelligent tech blogger at night. Stationed in Dhaka, Bangladesh he is has been with HotCellularPhone.com since the beginning, dated back to 2008. After receiving his Bachelor’s Degree in 2006, he started working as a Civil Engineer for Bangladesh Water Development Board (BWDB) but his tech savvy mind always kept up with the mobile world and keeping everyone updated as well.
