LG Has Sold 7 Million Touchscreen Phones
LG Electronics says that it had sold 7 million touchscreen based mobile phones by the end of the second quarter. This comes just five quarters after LG launched its first full touchscreen handset, the Prada Phone by LG.
LG Phone Range Of LG’s touch-based phones, the Viewty, a 5 megapixel camera phone, is its top seller, surpassing 2 million units. Runners up include Venus, based around LG’s intuitive touch-sensitive InteractPad, and Voyager, the first handset to incorporate both a full touchscreen and a QWERTY keyboard. These phones sold 1.6 and 1.3 million units respectively.
Increasing sales of touchscreen phones were a strong driver for LG’s overall profits. The average selling price of the 7 million touchscreen phones that LG sold was US$530. Especially important to LG’s overall success were high sales of premium models including Viewty, Voyager and Venus in both Europe and North America.
The company also says that the growth of touchscreen phone sales also played an important role in advancing its brand equity. The company’s brand recognition in the UK soared to 91.4 percent in 2007 versus 80 percent in 2005, according to internal research measuring unaided brand awareness. During the same period in the USA, where LG launched a number of touchscreen phones including Voyager, Venus and Vu, LG’s brand recognition rose to 83.1 percent from 65.1 percent.
Filed Under: Breaking News • LG
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