Ericsson in agreement with TeliaSonera for personalized advertising solution in Sweden
May 26, 2009 | Faysal | Comments 0
Ericsson and operator TeliaSonera have signed an agreement introducing a new mobile advertising solution in Sweden which allows companies to offer ads tailored to fit consumers’ personal needs and interests. The two companies have signed a contract for personal mobile advertising the first on the market for this type of commercial system. Personal Pod Advertising is currently being implemented and will be launched commercially during 2009. With Ericsson’s Personal Pod Advertising service, companies with loyalty programs can offer consumers a new way of receiving ads tailored to their specific tastes.
More details here at ericsson.com
Filed Under: Ericsson
About the Author: Faysal Chowdhury, a Civil Engineer at day and an intelligent tech blogger at night. Stationed in Dhaka, Bangladesh he is has been with HotCellularPhone.com since the beginning, dated back to 2008. After receiving his Bachelor’s Degree in 2006, he started working as a Civil Engineer for Bangladesh Water Development Board (BWDB) but his tech savvy mind always kept up with the mobile world and keeping everyone updated as well.