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Visa Transaction Alerts Now Available to Clients in North America

November 17, 2009 | Faysal | Comments 0
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Visa Mobile Transaction Alerts

Visa Mobile Transaction Alerts

Visa, the leading global payments technology company, today announced the North American rollout of transaction alerts, which allow issuers to provide near real-time1 alerts to Visa account holders throughout the U.S. and Canada. The service enables consumers to better manage and track their spending while providing them with an early warning system for potential fraudulent activities. 

Alerts are sent on behalf of participating issuers directly from VisaNet, Visa’s global processing network, typically within seconds of a transaction occurring. Alerts are triggered when the transaction meets certain criteria the account holder has selected and are delivered directly to the account holder via email, SMS text message or the Visa Mobile application. Visa’s transaction alerts let consumers monitor their accounts for unusual activity and take immediate action if they believe a potentially fraudulent transaction is taking place.

Alerts generated while transaction is “in flight”

The alert message sent to account holders contains the amount, time and date of the transaction, as well as information relating to the merchant, such as name and location. If the transaction appears to be irregular, the account holder can immediately contact their issuer to help stop further transactions on the account. Transaction alerts are designed to help reduce and mitigate fraud by making consumers aware of charges to their accounts in near real-time. By identifying potentially fraudulent transactions earlier, consumers and financial institutions can avoid financial losses.

Consumers will be able to subscribe to the service through their participating issuers and “opt in” to choose the kinds of transactions for which they wish to receive alerts. Criteria for transaction alerts that Visa cardholders may choose include:

  • Transactions that exceed the purchase threshold chosen by the cardholder
  • Transactions initiated internationally
  • Card-not-present transactions, such as purchases made online or by telephone
  • Cash withdrawals from an ATM machine
  • Declined transactions
  • Gasoline transactions

Cardholders embrace availability, increased protection

Over the last 12 months, Visa trialed transaction alerts with eight leading North American financial institutions and more than 2,000 participants. Results showed that consumer satisfaction increased dramatically with banks that offered account monitoring capabilities and fraud protection via mobile devices. Visa recently announced the launch of an enhanced Visa Mobile application with U.S. Bank following a successful mobile pilot program. The application, which is available to select U.S. Bank debit cardholders, can be downloaded to mobile devices and provides account holders real-time transaction alerts, even greater functionality and an expanded list of U.S. Bank offers.

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About the Author: Faysal Chowdhury, a Civil Engineer at day and an intelligent tech blogger at night. Stationed in Dhaka, Bangladesh he is has been with HotCellularPhone.com since the beginning, dated back to 2008. After receiving his Bachelor’s Degree in 2006, he started working as a Civil Engineer for Bangladesh Water Development Board (BWDB) but his tech savvy mind always kept up with the mobile world and keeping everyone updated as well.

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