MobileTV is certainly catching on. In America there is the MediaFLO, and the DVB-H in Europe, but in Asia they have several standards, but the one that has reached penetration levels of 20 million devices is OneSeg. This achievement was 2 years in the making, and now the 416 kbps 320×240 resolution format has now become the defacto standard to have in mobile phones that are mobileTV enabled.
Source: Mobile Crunch
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