Orange is set to try out an ad-supported content trial on it’s portal, Orange World. The trial will “give 800,000 of Orange’s 15.6 million mobile customers the option to download music to their mobile phone for free or at a discounted rate”. While it seems that they are starting out small the future could see this grow.
ScreenTonic will manage the advertisement inventory. Big companies like Paramount and Ford have come on board as advertisers.
Music has been chosen for the debut ad trial. Users will get to download music tracks at full/half/free price, depending on how many ads that they can cope with. Plans will include moving to other arenas like games (and we guess video).
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