iLoop Mobile has announced today the launch of a mobile Internet presence for the Barack Obama presidential campaign with M.BarackObama.com. The mobile Internet site will enable supporters, the media, and the general voting public to receive the latest news, campaign developments and Obama multimedia content anytime, anywhere, through their mobile phone. Other Obama mobile features include:
- Opt-in to SMS alerts for appearance schedules, speeches, downloadable content (video, wallpapers, ring tones) and more
- A viral “Tell-a-Friend” component on every page of the site which allows a user to easily forward the site to another person’s phone
- Meet Barack section with media rich bio information
- News and press releases dynamically fed by the Obama Web site
- Video downloads of portions of important Obama speeches
- Downloadable Obama ringtones and wallpapers
- “Share the Hope” viral component where the user can forward an animated image to a friend with a personal message of “hope” attached
- Mobile voting page that polls the users opinions on the issues
The Obama campaign has received an enormous amount of attention for it’s groundbreaking use of digital media and the creation of vast “communities” of supporters. Obama’s new mobile Internet presence is the continuing evolution of the Obama campaign’s evolving digital strategy to foster interactivity with voters.
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