Boost Mobile Shuffle Ringtone to Benefit Mike Ditka’s Charity Organization
Fans of the Boost Mobile 30-second TV advertisement titled ‘The Boost Mobile Shuffle,’ which aired during the Super Bowl, can now enjoy the unforgettable lyrics with the exclusive release of four Boost Mobile Shuffle ringtones. Beginning tomorrow through May 7, Boost and Virgin Mobile customers can visit www.boostmobile.com/shuffle to download the ringtones for $0.99 each. All proceeds from purchases will go to Gridiron Greats Assistance Fund, a non-profit organization led by Coach Mike Ditka that provides financial assistance and coordinates social services for former NFL players who are encountering physical hardships after retirement.
“The Boost Mobile Shuffle was too big of an historic event for us to create just one standalone ad,” said Caralene Robinson, director of brand marketing and communications, Sprint Prepaid Brands. “With this promotion, we’re extending the life of Boost Mobile’s first Super Bowl commercial by allowing Boost and Virgin Mobile customers to buy ringtones highlighting the best of The Boost Mobile Shuffle—and the proceeds will go to a worthy cause.”
The Boost Mobile Shuffle ringtones are based on the first-ever Boost Mobile Super Bowl ad that reunited cast members from the legendary 1985 video to create a parody of the original. Featuring the vocal “talents” of Jim McMahon, Mike Singletary, Richard Dent, Willie Gault, Otis Wilson, Steve Fuller and Maury Buford, the Boost Mobile Shuffle ringtones will give customers and football fans alike a laugh with every incoming call.
”Giving back to football players through Gridiron Greats was an opportunity to not only pay tribute to original 1985 Shufflers, but also to give back to the NFL community as a whole,” continued Robinson.
To download the Boost Mobile Shuffle ringtones, Boost and Virgin Mobile customers should visit The Boost Mobile Shuffle microsite at www.boostmobile.com/shuffle, where they can also bid on exclusive items benefiting the Gridiron Greats Assistance Fund, such as the headband and sunglasses that Jim McMahon wore in the commercial, view exclusive behind-the-scenes video from the shoot and an extended version of the spot, download applications, play games and more.
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