Bell to acquire national electronics retailer The Source

The Source

Bell (Canada) today announced it has agreed to acquire national consumer electronics retailer The Source to further enhance the growth of Bell’s wireless, digital TV, Internet and home phone services. “The Source is a respected leader in consumer electronics retailing right across Canada. Its acquisition supports Bell’s strategic imperatives to accelerate wireless and leverage momentum in wireline services like Bell TV, Bell Internet and Bell Home Phone,” said George Cope, President and CEO of Bell and BCE. In addition to its extensive lineup of consumer electronics products, The Source plans to carry the full array of Bell consumer services at its more than 750 stores across Canada, including Bell Mobility, Solo Mobile and potentially Virgin Mobile wireless products and services, Bell TV’s industry-leading High Definition television services, high-speed Bell Internet, and Bell Home Phone products, by January 2010. The Source will continue to operate independently from Bell following its acquisition and will maintain its well-known national brand, broad range of communications, computing and audio products, and its seasoned management team to be led by Ron Cuthbertson, a respected 30-year retail veteran and most recently President of The Source. Subject to court approval and other customary conditions to closing, the transaction is expected to close in Q3 2009. Due to the nature of the sale process and at the request of The Source, Bell does not expect to disclose the purchase price until after the completion of the transaction.

Filed Under: Bell Mobility • Breaking News

Tags: Bell (Canada) acquire • Bell Canada • Bell digital TV • Bell home phone • Bell Internet • Bell wireless • national consumer electronics • The Source