ARMANI GROUP LAUNCHES A MOBILE PLATFORM FOR E-COMMERCE
The Armani Group announces the launch of a mobile platform for e-commerce. iPhone, Android and Blackberry users, as well as the users of the most advanced mobile phones, will have the possibility to shop the new Emporio Armani collections for women and men directly from their phones, anywhere and anytime during the day, at www.emporioarmani.com.
The new platform will go live starting from November 25th, 2009 and will be available in all the countries that currently have access to the Emporio Armani online e-commerce store.
Giorgio Armani says: “This project is the natural progression of the Emporio Armani online e-commerce store and is designed to mirror the overall experience a customer would receive in one of my freestanding stores”.
The Mobile platform for e-commerce is Powered by YOOX Group company, global Internet retailing partner for leading fashion brands. YOOX Group provides the Emporio Armani online store for mobile phones with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care and international web marketing.
The Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, EA7, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa. The exclusive distribution network of the Group comprises: 75 Giorgio Armani boutiques, 19 Armani Collezioni shops, 166 Emporio Armani shops, 165 A/X Armani Exchange shops, 17 AJ | Armani Jeans shops, 8 Armani Junior shops, 10 Giorgio Armani Accessori shops, 2 Emporio Armani Accessori shops, 14 Emporio Armani Caffés, and 27 Armani Casa shops in 46 countries in the world.
Filed Under: Breaking News
