68% of Americans feel “disconnect anxiety” when disconnected from the Internet or their mobiles
Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel “acute” anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. Disconnect Anxiety refers to various feelings of disorientation and nervousness experienced when a person is deprived of Internet or wireless access for a period of time. According to this February 2008 study there are more than 230 million cell phone users in the U.S. and 83% said they take their cell phones “everywhere they go.” The American consumer is more connected and has more instant access to people and information than at any time in history. Losing that access creates disconnect anxiety. American’s are logging on for safety, work and social life and for navigation according to the report. Many users report that they feel safer when connected via mobile or computer and many say they need constant connections because of a hectic work or social life. But again, we can use as much as you can but we should create a disease out of it.
Filed Under: Breaking News
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