LiveWire Mobile Powers North America’s First Fully Integrated Multi-Content Storefront for Bell Mobility
LiveWire Mobile today announced an industry first mobile storefront that integrates full-track music, ringtones, wallpapers, games, applications and ringback tones for Bell Mobility. The new download storefront enables Bell to eliminate individual service silos, helping them reduce operating expenses while providing their clients with an innovative mobile experience. Bell’s clients now enjoy enhanced shopping functionality including personalized recommendations, intuitive search and artist-based bundling.
The LiveWire Mobile storefront Web and WAP solution for Bell is designed to consolidate traditional service and content silos, delivering an integrated set of functionality across all media types. Its seamless deployment, management and merchandising feature set improves the user experience and includes micro content sites, subscription support, catalog management, multimedia bundles, promotional pricing, campaign management, reporting and analytics. Additionally, its open set of APIs makes storefront features and technologies available to third-party application providers and portals.
Filed Under: Bell Mobility

