Within Six months after the iPhone’s U.S. launch, this device has changed the mobile landscape. Today, the measurement firm M:Metrics, the mobile media authority reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85 percent of iPhone users accessing news and information in the month of January.
M:Metrics found that a staggering 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users. Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5 percent of the total mobile market.
M:Metrics is also the first to report use of the music playing capability of the iPhone, with 74.1 percent of iPhone owners listening to mobile music in January, compared to 6.7 percent of the total mobile audience. Eighty four percent of iPhone owners who use an MP3 player use an iPod.
M:Metrics revealed the demographic composition of iPhone users, which are similar to the demographics of other smartphone owners. They are more likely to be: male, aged 25-34, earn more than $100,000 and have a college degree, than the average mobile subscriber.
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