iPhone ads withdrawn for false info: ASA orders Apple to withdraw iPhone ads that claim a “full” web experience

The Advertising Standards Authority (ASA) has upheld complaints about an Apple advert that claims the iPhone offers the “full” internet. Apple has been forced to withdraw the advert. Two consumers contended that because the iPhone did not support Flash or Java, websites that relied on this software could not be viewed in full, and therefore the advert was misleading. By not explaining the handset’s limitations, the ASA said the broad claim of full access to the internet was false.  Apple declined to comment.